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Mini MBA for the Medical Devices Industry

Get the key skills you need to move into a commercial or management position in the Medical Devices Industry.

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The Key Issues

You were recruited into a specialist role in the MedTech industry e.g. quality control, manufacturing, R&D, regulatory affairs etc. But the next step in your career is managing a team. So you need to get knowledge and skills fast about the whole industry and how all parts of your company work as well as developing your leadership skills. This is the best way to move forward in your career.

Strategic leadership

Managing
people

Marketing in MedTech

Key Competences​

Supply chain management

Business finance skills

Sales in MedTech

The Right Programme for You

You are a manager in the MedTech industry with 5+ years experience in a commercial, technical, scientific or clinical function. You want to develop your skills and boost your career in MedTech.

  • Business Professionals
  • New Managers
  • Managers
  • Senior Managers

Highlights

Focus on your strategy and strategy implementation by using the “Strategy House” model.

Learn hot to manage and control the product life cycle.

Recruit, develop, coach and retain key members of your team.

Learn, Practice and Use

  • Understand the challenges of leaders in the MedTech Industry
  • Motivate your team to implement your strategy
  • Think of the product life cycle in terms of competition and profit
  • Learn how to collect customer feedback to create 'Customer Value Propositions'
  • Understand financial concepts to make better financial decisions
  • Get an overview of the supply chain process in the MedTech Industry
  • Build your own “Strategy House” for strategy execution
  • Learn what upstream marketing means for MedTech
  • Investigate your style as a leader
  • Deal with clinical and regulatory procedures (FDA, CE, GDPR, HIPAA etc.)
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

The MCE Mini MBA for the Medical Devices Industry is a 5-days or 12 online sessions hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

Seven Programme Modules

  • Mission, vision, strategy, business plans and execution
  • The Customer Value Proposition
  • Building the “Strategy House” for strategy execution
  • Being a Manager or a Leader?
  • Corporate strategy implementation framework: Balanced Score Cards
  • You as a leader: What is your style?
  • Leading in a changing environment
  • Innovation: Making Engineers work with Marketers
  • Setting the appropriate Operating Mechanisms
  • Team members (Profile) assessment and gaps
  • Hiring the needed talents
  • Developing your people
  • Retaining your key talents and future Leaders
  • Rewarding
  • Managing remote teams
 
  • What is innovation? What does the market need?
  • Reconciling medical, commercial and/with global and regional requirements
  • Managing cost, benefit and reimbursement expectations
  • Dealing with clinical and regulatory procedures (FDA, CE marking, GDPR, HIPAA, etc.)
  • VOC, customers complaints
  • Managing cross functional teams in a matrix organization
  • Choosing between the “Made Inside” vs. “Made Outside”
  • Sustainable vs. disruptive innovation
  • Marketing in MedTech
  • Customer relationship management and stakeholder mapping
  • Consolidating and clarifying customer insights and the customer journey
  • Mapping the competitive landscape
  • Segmenting, targeting and positioning your product offerings
  • Box vs. Solutions
  • Defining customer value propositions
  • Incorporating “Market Access” into your commercial plans
  • The new product launch process
  • Sales organization and management
  • Sales models and procedures for investment goods (capital expenditure)
  • The Challenger Model
  • Sales force incentive plans and training
  • Metrics & Dashboard: Which ones and when/how to use them?
  • Direct vs. Indirect Channels: Pro’s and Con’s
  • Forecasting
  • Win/Loss analysis
  • Accounting and finance
  • Financial statements
  • Analytical tools for financial performance
  • Investment and development project appraisals: Net Present Value (NPV)
  • Product and service costing and pricing methods
  • Financial planning and assumptions
  • Budgeting as a management tool
  • ROI and ROMI
  • Manufacturing and supply chain challenges
  • Align manufacturing and supply chain to corporate strategies
  • Supply chain tools and measurements
  • Quality control and service loops
  • Principles of warehousing and logistics
  • Measure supply chain operations
  • Trends in healthcare’s supply chain
  • The LEAN journey
  • Case study presentations
  • Group discussions and facilitator coaching
  • Personal action planning and your next steps
  • Post-programme reading list
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Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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