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  • OPEN TRAINING PROGRAMMES
    • MCE's 3 Leadership Areas

      Skills to manage yourself & your work

      (Leading Self)

      • Communication & Presentation
        Communication & Presentation
      • Influencing & Negotiation
        Influencing & Negotiation
      • Conflict Management
        Conflict Management
      • Time & Stress Management
        Time & Stress Management
      • Analytics & Strategic Thinking
        Analytics & Strategic Thinking

      Skills to lead & motivate others

      (Leading Others)

      • Leadership
        Leadership
      • Women's Leadership Centre
        Women's Leadership Centre
      • Managing People & Teams
        Managing People & Teams
      • Diversity, Equity and Inclusion
        Diversity, Equity and Inclusion
      • Managing Change
        Managing Change

      Skills to drive organisational success

      (Leading Business)

      • AMA-CPM® Certification
        AMA-CPM® Certification
      • Business Strategy & Planning
        Business Strategy & Planning
      • Finance & Controlling
        Finance & Controlling
      • Project Management
        Project Management
      • AI & Digital Transformation
        AI & Digital Transformation
      • Sales & Marketing
        Sales & Marketing
      • Innovation & Agility
        Innovation & Agility
      • HR & Talent Management
        HR & Talent Management

      Available in Various Cities Throughout EMEA

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        London
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      SEE ALL
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        Thessaloniki
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        Zurich

      Available as Public Programmes or Self-Paced OnDemand Courses

      MCE’s Live Online Programmes | Management Centre Europe (MCE)
      • Live Online Live, interactive sessions for busy international schedules.
        Live Online
      • OnDemand Library Self-paced e-learning courses
        OnDemand Library

      Discover MCE Programmes For Your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      • Materials & Mining
        Materials & Mining
      • Government & International Organizations
        Government & International Organizations
      • Banking
        Banking

      Find the Right Learning Solutions For Your Current Or Future Role

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      More Options

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      • MCE Weeks
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        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For

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      • OnDemand Courses
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      • MCE Weeks
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      • MCE Essentials
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      • Virtual Reality Modules
        Virtual Reality Modules
      • Women's Leadership Centre
        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For
  • MINI MBA’S
    • BESTSELLER

      MCE Mini MBA

      Moving from Technical Expert to International Business Manager.

      Learning Options

      • 5 days in person
      • 12 online sessions

      Next Sessions

      • 16 Mar – 20 Mar 2026 (Milan)
      • 23 Mar – 27 Mar 2026 (Vienna)
      • 23 Mar – 27 Mar 2026 (Helsinki)
      • 23 Mar – 27 Mar 2026 (Istanbul)
      LEARN MORE & REGISTER

      Mini MBA's tailored to your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      featured_energy industry
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      Mining Industry
      • Mining
        Mining
      featured_mmba in retail banking
      • Retail Banking
        Retail Banking
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices

      MCE Mini MBA

      Develop your all-round managerial skills in only 5 days or 12 online sessions and boost your management career.

      • Learn more
        Learn more

      Mini MBA's tailored to your Industry

      • Pharmaceutical
        Pharmaceutical
      • Energy
        Energy
      • Chemical
        Chemical
      • Mining
        Mining
      • Retail Banking
        Retail Banking
      • Medical Devices
        Medical Devices
  • COMPANY & TEAM SOLUTIONS
    • Solutions for your Company & Teams

      • MCE's Customized Learning Solutions
        MCE's Customized Learning Solutions
      • The MCE Approach - Focusing on Your Goals & Needs
        The MCE Approach - Focusing on Your Goals & Needs
      • Client Stories
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      • MCE Services for Your Company
        MCE Services for Your Company

      Quicklinks

      • Licensing of Programmes
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      • AMA-CPM® Certification
      • All Access Passes
        All Access Passes

      Save up to 50% on your training budget

      One annual budget. Flexible use across programmes throughout the year

      LEARN MORE ABOUT MCE ALL ACCESS PASSES
  • INSIGHTS
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      • Business Articles
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      Business Event

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      • The 7 Dysfunctions of Leaders 4 March 2026 | Brussels
        The 7 Dysfunctions of Leaders
      • Leadership for Boosting Performance in the AI Era 24 March 2026 | Brussels
        Leadership for Boosting Performance in the AI Era

      Get Our Latest Updates

      Subscribe to our email newsletters that highlight our latest research-based articles, products, programmes, and more to help you strengthen your leadership skills.

      The 7 Dysfunctions of Leaders

      Join senior leaders in Brussels to find out the 7 dysfunctions undermine performance – and how to prevent them. 

      • 4 March 2026
      • 08:00 - 10:00 CET
      • Steigenberger Icon Wiltcher’s Avenue Louise 71
      REGISTER
  • OPEN TRAINING PROGRAMMES
    • MCE's 3 Leadership Areas

      Skills to manage yourself & your work

      (Leading Self)

      • Communication & Presentation
        Communication & Presentation
      • Influencing & Negotiation
        Influencing & Negotiation
      • Conflict Management
        Conflict Management
      • Time & Stress Management
        Time & Stress Management
      • Analytics & Strategic Thinking
        Analytics & Strategic Thinking

      Skills to lead & motivate others

      (Leading Others)

      • Leadership
        Leadership
      • Women's Leadership Centre
        Women's Leadership Centre
      • Managing People & Teams
        Managing People & Teams
      • Diversity, Equity and Inclusion
        Diversity, Equity and Inclusion
      • Managing Change
        Managing Change

      Skills to drive organisational success

      (Leading Business)

      • AMA-CPM® Certification
        AMA-CPM® Certification
      • Business Strategy & Planning
        Business Strategy & Planning
      • Finance & Controlling
        Finance & Controlling
      • Project Management
        Project Management
      • AI & Digital Transformation
        AI & Digital Transformation
      • Sales & Marketing
        Sales & Marketing
      • Innovation & Agility
        Innovation & Agility
      • HR & Talent Management
        HR & Talent Management

      Available in Various Cities Throughout EMEA

      • Brussels
        Brussels
      • Amsterdam
        Amsterdam
      • London
        London
      • Barcelona
        Barcelona
      • Prague
        Prague
      • Vienna
        Vienna
      • Frankfurt
        Frankfurt
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        Helsinki
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        Doha
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        Istanbul
      SEE ALL
      • Aberdeen
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      • Amsterdam
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        Berlin
      • Brussels
        Brussels
      • Doha
        Doha
      • Dubai
        Dubai
      • Dublin
        Dublin
      • Dusseldorf
        Dusseldorf
      • Frankfurt
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      • Helsinki
        Helsinki
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        Istanbul
      • London
        London
      • Madrid
        Madrid
      • Milan
        Milan
      • Munich
        Munich
      • Paris
        Paris
      • Prague
        Prague
      • Thessaloniki
        Thessaloniki
      • Vienna
        Vienna
      • Zurich
        Zurich

      Available as Public Programmes or Self-Paced OnDemand Courses

      MCE’s Live Online Programmes | Management Centre Europe (MCE)
      • Live Online Live, interactive sessions for busy international schedules.
        Live Online
      • OnDemand Library Self-paced e-learning courses
        OnDemand Library

      Discover MCE Programmes For Your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      • Materials & Mining
        Materials & Mining
      • Government & International Organizations
        Government & International Organizations
      • Banking
        Banking

      Find the Right Learning Solutions For Your Current Or Future Role

      • New Managers
        New Managers
      • Managers
        Managers
      • Senior Managers
        Senior Managers
      • Business Professionals
        Business Professionals
      • Executive Assistants
        Executive Assistants

      More Options

      • OnDemand Courses
        OnDemand Courses
      • MCE Weeks
        MCE Weeks
      • MCE Essentials
        MCE Essentials
      • Virtual Reality Modules
        Virtual Reality Modules
      • Women's Leadership Centre
        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For

      Search your programme by

      • Skills
        Skills
      • Cities
        Cities
      • Seniority
        Seniority
      • Industry
        Industry
      PROGRAMME FINDER

      Other Options

      • OnDemand Courses
        OnDemand Courses
      • MCE Weeks
        MCE Weeks
      • MCE Essentials
        MCE Essentials
      • Virtual Reality Modules
        Virtual Reality Modules
      • Women's Leadership Centre
        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For
  • MINI MBA’S
    • BESTSELLER

      MCE Mini MBA

      Moving from Technical Expert to International Business Manager.

      Learning Options

      • 5 days in person
      • 12 online sessions

      Next Sessions

      • 16 Mar – 20 Mar 2026 (Milan)
      • 23 Mar – 27 Mar 2026 (Vienna)
      • 23 Mar – 27 Mar 2026 (Helsinki)
      • 23 Mar – 27 Mar 2026 (Istanbul)
      LEARN MORE & REGISTER

      Mini MBA's tailored to your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      featured_energy industry
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      Mining Industry
      • Mining
        Mining
      featured_mmba in retail banking
      • Retail Banking
        Retail Banking
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices

      MCE Mini MBA

      Develop your all-round managerial skills in only 5 days or 12 online sessions and boost your management career.

      • Learn more
        Learn more

      Mini MBA's tailored to your Industry

      • Pharmaceutical
        Pharmaceutical
      • Energy
        Energy
      • Chemical
        Chemical
      • Mining
        Mining
      • Retail Banking
        Retail Banking
      • Medical Devices
        Medical Devices
  • COMPANY & TEAM SOLUTIONS
    • Solutions for your Company & Teams

      • MCE's Customized Learning Solutions
        MCE's Customized Learning Solutions
      • The MCE Approach - Focusing on Your Goals & Needs
        The MCE Approach - Focusing on Your Goals & Needs
      • Client Stories
        Client Stories
      • MCE Services for Your Company
        MCE Services for Your Company

      Quicklinks

      • Licensing of Programmes
        Licensing of Programmes
      • AMA-CPM® Certification
      • All Access Passes
        All Access Passes

      Save up to 50% on your training budget

      One annual budget. Flexible use across programmes throughout the year

      LEARN MORE ABOUT MCE ALL ACCESS PASSES
  • INSIGHTS
    • Business Resources

      • Download MCE Training Guide
        Highlight
        Download MCE Training Guide
      • Essential Skills and Industries Insights
        Essential Skills and Industries Insights
      • Artificial Intelligence (AI)
        Artificial Intelligence (AI)
      • Leadership
        Leadership
      • Life Sciences Industry
        Life Sciences Industry
      • Women's Leadership Centre
        Women's Leadership Centre
      • and more...
        and more...
      • Business Articles
        Business Articles
      • Research & Whitepapers
        Research & Whitepapers

      Business Event

      Interactive & Insight-Driven Business Breakfast Event in Brussels.

      • The 7 Dysfunctions of Leaders 4 March 2026 | Brussels
        The 7 Dysfunctions of Leaders
      • Leadership for Boosting Performance in the AI Era 24 March 2026 | Brussels
        Leadership for Boosting Performance in the AI Era

      Get Our Latest Updates

      Subscribe to our email newsletters that highlight our latest research-based articles, products, programmes, and more to help you strengthen your leadership skills.

      The 7 Dysfunctions of Leaders

      Join senior leaders in Brussels to find out the 7 dysfunctions undermine performance – and how to prevent them. 

      • 4 March 2026
      • 08:00 - 10:00 CET
      • Steigenberger Icon Wiltcher’s Avenue Louise 71
      REGISTER

BOOK A FREE CONSULTATION

CONTACT US

Find your programme
  • OPEN TRAINING PROGRAMMES
    • MCE's 3 Leadership Areas

      Skills to manage yourself & your work

      (Leading Self)

      • Communication & Presentation
        Communication & Presentation
      • Influencing & Negotiation
        Influencing & Negotiation
      • Conflict Management
        Conflict Management
      • Time & Stress Management
        Time & Stress Management
      • Analytics & Strategic Thinking
        Analytics & Strategic Thinking

      Skills to lead & motivate others

      (Leading Others)

      • Leadership
        Leadership
      • Women's Leadership Centre
        Women's Leadership Centre
      • Managing People & Teams
        Managing People & Teams
      • Diversity, Equity and Inclusion
        Diversity, Equity and Inclusion
      • Managing Change
        Managing Change

      Skills to drive organisational success

      (Leading Business)

      • AMA-CPM® Certification
        AMA-CPM® Certification
      • Business Strategy & Planning
        Business Strategy & Planning
      • Finance & Controlling
        Finance & Controlling
      • Project Management
        Project Management
      • AI & Digital Transformation
        AI & Digital Transformation
      • Sales & Marketing
        Sales & Marketing
      • Innovation & Agility
        Innovation & Agility
      • HR & Talent Management
        HR & Talent Management

      Available in Various Cities Throughout EMEA

      • Brussels
        Brussels
      • Amsterdam
        Amsterdam
      • London
        London
      • Barcelona
        Barcelona
      • Prague
        Prague
      • Vienna
        Vienna
      • Frankfurt
        Frankfurt
      • Helsinki
        Helsinki
      • Doha
        Doha
      • Istanbul
        Istanbul
      SEE ALL
      • Aberdeen
        Aberdeen
      • Abu Dhabi
        Abu Dhabi
      • Amsterdam
        Amsterdam
      • Athens
        Athens
      • Barcelona
        Barcelona
      • Basel
        Basel
      • Berlin
        Berlin
      • Brussels
        Brussels
      • Doha
        Doha
      • Dubai
        Dubai
      • Dublin
        Dublin
      • Dusseldorf
        Dusseldorf
      • Frankfurt
        Frankfurt
      • Helsinki
        Helsinki
      • Istanbul
        Istanbul
      • London
        London
      • Madrid
        Madrid
      • Milan
        Milan
      • Munich
        Munich
      • Paris
        Paris
      • Prague
        Prague
      • Thessaloniki
        Thessaloniki
      • Vienna
        Vienna
      • Zurich
        Zurich

      Available as Public Programmes or Self-Paced OnDemand Courses

      MCE’s Live Online Programmes | Management Centre Europe (MCE)
      • Live Online Live, interactive sessions for busy international schedules.
        Live Online
      • OnDemand Library Self-paced e-learning courses
        OnDemand Library

      Discover MCE Programmes For Your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      • Materials & Mining
        Materials & Mining
      • Government & International Organizations
        Government & International Organizations
      • Banking
        Banking

      Find the Right Learning Solutions For Your Current Or Future Role

      • New Managers
        New Managers
      • Managers
        Managers
      • Senior Managers
        Senior Managers
      • Business Professionals
        Business Professionals
      • Executive Assistants
        Executive Assistants

      More Options

      • OnDemand Courses
        OnDemand Courses
      • MCE Weeks
        MCE Weeks
      • MCE Essentials
        MCE Essentials
      • Virtual Reality Modules
        Virtual Reality Modules
      • Women's Leadership Centre
        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For

      Search your programme by

      • Skills
        Skills
      • Cities
        Cities
      • Seniority
        Seniority
      • Industry
        Industry
      PROGRAMME FINDER

      Other Options

      • OnDemand Courses
        OnDemand Courses
      • MCE Weeks
        MCE Weeks
      • MCE Essentials
        MCE Essentials
      • Virtual Reality Modules
        Virtual Reality Modules
      • Women's Leadership Centre
        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For
  • MINI MBA’S
    • BESTSELLER

      MCE Mini MBA

      Moving from Technical Expert to International Business Manager.

      Learning Options

      • 5 days in person
      • 12 online sessions

      Next Sessions

      • 16 Mar – 20 Mar 2026 (Milan)
      • 23 Mar – 27 Mar 2026 (Vienna)
      • 23 Mar – 27 Mar 2026 (Helsinki)
      • 23 Mar – 27 Mar 2026 (Istanbul)
      LEARN MORE & REGISTER

      Mini MBA's tailored to your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      featured_energy industry
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      Mining Industry
      • Mining
        Mining
      featured_mmba in retail banking
      • Retail Banking
        Retail Banking
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices

      MCE Mini MBA

      Develop your all-round managerial skills in only 5 days or 12 online sessions and boost your management career.

      • Learn more
        Learn more

      Mini MBA's tailored to your Industry

      • Pharmaceutical
        Pharmaceutical
      • Energy
        Energy
      • Chemical
        Chemical
      • Mining
        Mining
      • Retail Banking
        Retail Banking
      • Medical Devices
        Medical Devices
  • COMPANY & TEAM SOLUTIONS
    • Solutions for your Company & Teams

      • MCE's Customized Learning Solutions
        MCE's Customized Learning Solutions
      • The MCE Approach - Focusing on Your Goals & Needs
        The MCE Approach - Focusing on Your Goals & Needs
      • Client Stories
        Client Stories
      • MCE Services for Your Company
        MCE Services for Your Company

      Quicklinks

      • Licensing of Programmes
        Licensing of Programmes
      • AMA-CPM® Certification
      • All Access Passes
        All Access Passes

      Save up to 50% on your training budget

      One annual budget. Flexible use across programmes throughout the year

      LEARN MORE ABOUT MCE ALL ACCESS PASSES
  • INSIGHTS
    • Business Resources

      • Download MCE Training Guide
        Highlight
        Download MCE Training Guide
      • Essential Skills and Industries Insights
        Essential Skills and Industries Insights
      • Artificial Intelligence (AI)
        Artificial Intelligence (AI)
      • Leadership
        Leadership
      • Life Sciences Industry
        Life Sciences Industry
      • Women's Leadership Centre
        Women's Leadership Centre
      • and more...
        and more...
      • Business Articles
        Business Articles
      • Research & Whitepapers
        Research & Whitepapers

      Business Event

      Interactive & Insight-Driven Business Breakfast Event in Brussels.

      • The 7 Dysfunctions of Leaders 4 March 2026 | Brussels
        The 7 Dysfunctions of Leaders
      • Leadership for Boosting Performance in the AI Era 24 March 2026 | Brussels
        Leadership for Boosting Performance in the AI Era

      Get Our Latest Updates

      Subscribe to our email newsletters that highlight our latest research-based articles, products, programmes, and more to help you strengthen your leadership skills.

      The 7 Dysfunctions of Leaders

      Join senior leaders in Brussels to find out the 7 dysfunctions undermine performance – and how to prevent them. 

      • 4 March 2026
      • 08:00 - 10:00 CET
      • Steigenberger Icon Wiltcher’s Avenue Louise 71
      REGISTER

Training Programmes  >  Develop Your Skills  >  Leading Business  >

Sales & Marketing

Get the key business skills you need in sales & marketing.

In the fast-paced world of sales & marketing, organizations face daunting challenges. From generating qualified leads and closing deals to maintaining customer satisfaction and optimizing marketing strategies, the landscape is rife with complexities. MCE’s programmes are designed to equip professionals with practical skills and strategic insights to overcome these hurdles effectively. Whether it’s enhancing sales conversion rates, refining customer service strategies, or mastering essential marketing tactics, our tailored approach empowers teams to thrive in competitive markets.

Key Competencies

Sales & Value Added Solution Selling Skills

Essentials of Marketing for all Managers

Product Management

Customer Service

  • Sales & Value Added Solution Selling Skills
    Sales & Value Added Solution Selling Skills
  • Marketing
    Marketing
  • Product Management
    Product Management
  • Customer Service
    Customer Service

Sales & Value Added Solution Selling Skills

You’re a new sales manager, taking over a sales team with both rookies and pros.
You also have an open territory that needs to be filled as quickly as possible.
Where do you start? How do you gain the respect of your team?
How can you maximize the skills of each team member?
And how do you respond to your manager’s demands? 

Related Programmes

Essentials of Selling for New Salespeople

Start your sales career the right way. Get the key selling skills you need to reach your sales targets.

Available Formats: 

  • 2 Days In Person
  • 4 Sessions Online
  • Available In Company
LEARN MORE

Essentials of Sales Management

Make the transition from a salesperson to sales manager. Get the essential skills you need to become a great manager.

Available Formats: 

  • 3 Days In Person
  • Available In Company
LEARN MORE

B2B Key Account Management: Value Added Solution Selling

Move from transactional selling to key account management. Get the key skills you need to implement value added solution selling.

Available Formats: 

  • 3 Days In Person
  • Available In Company
LEARN MORE

Essentials of Marketing for all Managers

Are you ready to elevate your marketing strategy and skills to meet the demands of today’s dynamic business environment? Whether you’re seeking to refine your understanding of the marketing mix, leverage digital channels effectively, or enhance your B2B marketing approach, our programmes provide the knowledge and tools necessary to drive growth and success in your industry.

Related Programmes

Essentials of Digital Marketing for Non-Digital Marketeers

Develop your fundamental skills in digital marketing and put together your own strategic plan.

LEARN MORE

Essentials of
Marketing

Get the key marketing skills you need in your role as marketing manager.

LEARN MORE

Product Management

As a product or brand manager, you’re tasked with not just overseeing product portfolios but also mastering financial planning, strategic marketing, and supplier relationships. Understanding these aspects is key to driving profitability and market success.

Get the key business skills you need to be a successful product manager in today’s business world.

Related Programmes

Essentials of Product Management

Get the key business skills you need to be a successful product manager in today’s business world.

Available Formats: 

  • 3 Days In Person
  • Available In Company
LEARN MORE

Customer Service

Customer service excellence will give you the competitive advantage you need to survive in a tough and increasingly uncertain business climate. In today’s customer-oriented business environment, “people skills” are critical for personal and organizational success. How you handle your customers can directly affect your individual goals as well as your team’s and company’s performance.

Providing customer service excellence is what will keep
your customers coming back.

Related Programmes

Customer Service Excellence: How to win and keep customers

Providing customer service excellence is what will keep your customers coming back.

LEARN MORE

Download the
MCE Training Guide

CONTACT US

  • info@mce.eu​
  • +32 (0)2 543 21 20​ (Brussels, Belgium)
  • +966 (0) 556 830 254 (Riyadh, Saudi Arabia)

OUR OFFICES

  • Glaverbel Building, Chaussée de la Hulpe 166, 1170 Brussels​, Belgium
  • Anas Ibn Malik, 8292 Al Malqa Dist. 13521 Riyadh, Saudi Arabia
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